Thanks to Charlie Wood who asks the question - "What does "enterprise" mean when talking about applications?".
Indeed. Is a word processor enterprise or consumer?
When I started buying Dell computers many years ago it had a simple interface - choose product, select parts, order.
Now I have to go through some pretty brain wrecking hoops: Am I a "Small" or a "Medium business"? What about "Home" or "Home office"? What if I run a small (what's that?) company from my home office at home, what then?
Ah, I know, the marketing department has been there:
1) Define target groups.
2) Categorise products by target group.
3) Sift the customers when they arrive.
4) Shoot more products at poor customer as per his selected target group.
What about me then, the poor customer? Why must I solve some insolvable puzzles on behalf of some order & structure freaks in some marketing department so they can easily get the statistics they want? Why should I then be limited to some "offers" according to what some marketing department thinks?
Target means push is afoot. Push is yesterday, thank you very much.
Targeting means also one thing - you will miss more often than hit. Definitely when the target was set by some number crunching and boardroom discussions.
Always remember, if you have no target you cannot miss!