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SAP never really took to sales as an approach to life, its much more about the product and the process, and the buyer kind of has to find us. Marty Homlish (SAP Global Marketing) changed that a lot with the consistent branding and so on, but the organisation is engineering led like no-where else I have ever seen.

Personally, I am happy with that. Having a good solid product beats cheesy promises anyday.

Thomas Otter

Now that should be a post...


I second that suggestion!

In fact I think you can find many engineering firms that focus, focus, focus on products... and who do not mind size and other non-product traits as much as more macho firms. Porsche comes to mind, better to be product focused, small and rich eh?


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