"the company [SAP] plans to go to market with A1S, the much talked about but as yet unseen mid-market hosted solution.
Rather than the traditional door knocking sales person approach, the company plans a comprehensive demand pull campaign."
More from Dan here.
Have to say I love the part about "comprehensive demand pull campaign", or as Hans-Peter Klaey at SAP puts it:
"You do not go from a sales-push model, you need a buy-pull model".
Ahh, my kind of noises! Wonder how this goes over in their marketing department... :)
[Now looking even more forward to meet all the SAP'ies in Vienna in May!]