When asked "what's the meaning of what you're doing, why use thingamy?" I all too often respond
"So you can beat the heck out of your competitor!"
Now, that is a male speaking.
And do I know all about it, being a cyclist in a Sunday morning group! Pick any long hill and pass any male and there is no way he will not dig deep and burn his croissants to pass you again. And I'm as bad as any.
I call that a male chromosome defect.
The thing is it that thingamy started out as an answer to what I think is a complete waste of resources by current ways and means to run business (for- and non-profit).
Want a recent example of resource waste gone amok?
Take a look at this.
But I'm sure you have your own very good examples, they're everywhere.
Actually I think we waste about half our resources, something that can be easily rectified by a rethink and new ways. The thingamy is a first working draft to deliver the practical means. Note the term draft though.
Hello Microsoft, could I offer some software that could help you before you drown?
Clamping down on my male attitude, my answer should be:
"So you can save half the resources while delivering same value!"
But that would be less catchy for the male population would you not think?
Obviously, saving masses of resources while delivering the same product or service would translate to margins, profits and beating the competitors hands down - but we're talking catch-phrase here.
Beating the shit out of the competition is more fun than saving the world? I dunno, I'm male and is thus defective.
(More on the saving part in the upcoming Christmas series of posts here)