I agree with Hamish there, I even added in the comment that "why would I bother with such trivial pursuits..." :)
"Turn the competition into allies. One way to get rid of your competition is to drive it out of business. I suppose this might be attractive to you, but a better way is to turn your competition into allies."
I'll add: Become their friends and grow the market together, much better for all - in particular the customer.
But it's a bit like in school - the big boys do not want to be friends with the little boys even if the little boys wants to be their friend.
Oh well, I'll focus on becoming a big boy then :)